NEW | Summer 2013 Collection

Welcome the World into Your World.

For summer, we’ve taken some of our favorite global influences to create a collection of carpet design squares that marries familiar textures with exotic patterns in colors that range from earthy neutrals to vivid gemstones – all using innovation that turns what would be waste (like discarded fishing nets) into new, earth-friendly fibers. We believe it’s the right thing to do – for all of us.

Above: Chenille Charade in Persimmon and Remembrance in Fuschia (both cut diagonally) surrounded by Made You Look in Denim.

A New Generation of Luxury, Responsibly Made.

The majority of our summer collection draws historical context from the Berber wools of North Africa — specifically, Morocco.  Traditionally, these rugs were knot-tied cut pile in neutral colors.  The designs tended to be simple — monochromatic or two-color patterned geometrics and zig-zags.  A resurged interest and reinterpretation of this look can be seen everywhere — from high-end (handmade dealers) to mass market.  Our FLOR version is the first to use 100% recycled nylon in a versatile square format, which allows you to further modify and interpret this trend to achieve your own unique composition.  Here’s a look at what’s new:

Above: Jitterbug Memories.  Embrace the variation of this multi-directional zig-zag.  Artfully durable and impossible to install incorrectly.  Available in Black (shown), Grey and Taupe.

Above: Vintage Vibe. A modern take on traditional Moroccan patterning. Irregularites honor the historical limitations of crude weaving equipment while making seamless installations a cinch.  Shown in Cream surrounded by a third-tile border of Jitterbug Memories in Taupe.

Above: Mellow Mood. An all-over heathered quality provides a neutral solid backdrop to soften any space.  Available in Cream, Grey (shown) and Taupe.

Above: Familiar Chorus in Taupe with Mellow Mood in Taupe and Cream.  Familiar Chorus features bold and irregular bands of soft wooly tones that come together seamlessly.  The style pairs perfectly with Mellow Mood and Laid Back Groove (below).

Above: Laid Back Groove in Taupe and Black.  Subtle striation creates a soft linear rhythm across a solid backdrop for a seamless look and cushiony feel underfoot.

Above: Rustic Rhythms.  Busy spaces don’t have to sacrifice on softness or style with the high contrast of these heathered yarns.  Available in Grey, Brown and Taupe.

Above: A sophisticated pinstripe for discerning tastes, Like Minded, features rows of high and low loops that introduce textural variation to the classic precision of a pinstripe.   Available in Burgundy, Brown, Green, Grey, Pink, Purple and Teal.  This style pairs perfectly with a FLOR best-seller, Parallel Reality.

Above: Like Minded in Grey paired with Parallel Reality in Grey.

COLOR LINE EXPANSIONS

17 new colors join the Fleece & Thanks family. Drawing inspiration from natural berber wool rugs, we’ve created this new rustic texture in 100% recycled nylon in a classic color palette.

12 new colors round out the sophisticated color palette of Full Bloom, a soft, budding loop texture with clean beveled edges that give a subtle grid effect when assembled.

DESIGN THEMES AND FRESH NEW PHOTOGRAPHY

Layered Rugs: The trend of layering rugs continues throughout the design world and the real world.  We offer the interesting ability to achieve the look without the expense and waste of literally stacking up rugs.  FLOR carpet design squares have the unique ability to embrace this trend and afford you the opportunity to stay current with whatever’s next.  We can adapt to the times.

Above: Remembrance SU13L FLORug in Tidal.  This rug combines Remembrance in Tidal, Chenille Charade in Azure and Reoriented in Grey.

Color Blocking:  Take this hot trend from the runway to your room with FLOR.  Combining bold blocks of solid colors will create a dramatic statement with minimal effort.

Above: Made You Look in Black, Slate, Blue Jay and Persimmon

Above: Made You Look SU13ST FLORug.  The fluctuating flow and placement of these colorful stripes lends a fun, rhythmic visual appeal to any room.

Above: Made You Look SU13U FLORug in Multi (with colors Bone, Pearl, Beige, Fawn, Tawny, Porpoise, Pebble, Eggnog.

Hues of Blue:  Shades of vibrant blue play an important role in the color palette of this season’s photography with the introduction of Remembrance in Tidal and the use of other tried-and-true favorites like Chenille Charade in Azure and Made You Look in Ocean and Blue Jay.

Above: Chenille Charade in Azure

Above: Remembrance in Tidal renders distressed Turkish rug patterning in a saturated hue.

Above: Take blue a little softer with Heaven Sent in Light Blue and Made You Look in Wave.

Active Patterning: Using active patterns in busy spaces artfully conceals life’s everyday messes and keeps the space looking great.

Above: Mod Cow in Black.

Above: Pretty Promise in Black.  This organic, random pattern is easy to design with and easy to maintain.

Welcome to a fresh new season.

To request images, product samples or additional information, please contact Deirdre Carey with Kel & Partners at 617.904.9393 x123 or via email deirdre@kelandpartners.com

NEW | Spring 2013 Styles & Colors

This season at FLOR, we are springing into color — refreshed and ready to live in Technicolor. Color will be everywhere — whether as a new product offering, the expansion of a palette in a tried & true favorite, or through our interpretations of current design themes we’re seeing in the marketplace.

Color can be synthetic and bold, neon pastels, or shadowy, tinted, soft neutrals. It can range from earthy reds and oxidized oranges to chemical blues and vivid greens. The combinations can be muted and powdery or unexpected and brilliant.

FLOR carpet design squares are the perfect place to infuse color into your home and workspace. Not only can you find any hue you’re seeking, you can be as bold or subtle as you want to be.  Be daring with vibrant shades or add a visual ‘pop’ with just a few colorful squares. FLOR offers the possibility to create striking compositions with just the right dose of color.

NEW STYLES

Improved technology and a progressive design perspective have allowed FLOR to redefine what is possible with a square of carpet.  Below are our latest additions.

Chenille Charade – Inspired by the fashionable restitching and overdying of vintage Persian rug fragments into new solid color compositions.  Available in six saturated hues: Kiwi, Frost, Maize (in room setting below), Azure (single tile below), Tangerine and Persimmon.

Seeing Stripes – Welcome back, to the plush, brightly colored banded striping that many will recall from the velveteen upholstery fabrics of the 1970’s.  Available in six tantalizing combinations: Teal, Azure (in bedroom below), Tangerine, Persimmon, Magenta (single tile below) & Iris.

Fleece & Thanks – The classic Moroccan natural Berbers have been exemplified in rustic textures and natural colors. Available in six versatile shades: Flannel Blue, Eggnog, Mink (single tile below), Frost (shown in nursery below with Parallel Reality border), Titanium and Slate.

COLOR LINE EXPANSIONS

Made You Look – We were inspired to create a full-spectrum of color in our own big box of crayons and especially with everyone’s favorite cut & loop texture. Made You Look has been expanded from 35 to 70 colors.

Heaven Sent – In our cornerstone loopy texture, we infuse fresh, vibrant, fashion oriented hues in our 100% recycled nylon yarn.   Thanks to customer feedback, we gleefully reveal 24 new colors in this signature loop pile, bringing the total count to 35 and exponentially advancing the possibilities.

OTHER DESIGN THEMES

Always acutely aware of happenings in the design world, but never satisfied to simply apply a trend, here are a few fresh ideas that can only be achieved with FLOR. This season, we introduce the concept of Faceted Geometry, Chevron Patterning and Layering.

The catalyst for both the Faceted Geometric and Chevron patterns was the introduction of the triangle.  This season, we’ve expanded our Cutting Service to include the diagonal cut – a FLOR tile cut “on the bias” to create two right triangles.

Faceted Geometry

Facets are flat faces on geometric shapes. With the new diagonal cut, we can create the look of three-dimensional shapes from FLOR by assembling triangles and squares in different colors.

There has been a surge in geometric patterning in home goods – big and small. FLOR’s cutting program allows consumers to respond to this trend in a customized way. And the best part is, it’s surprisingly simple.

Chevron Patterning

The Chevron, or inverted V pattern, has lineage back to pottery in Ancient Greece. It was commonly used on coats of arms during the middle ages and is still used in the United States to designate rank in the military.  Recently, the geometric design has taken off in the marketplace – found on everything from bedding, personal accessories, clothing, printed paper goods and more.

Our new diagonal cutting ability combined with FLOR’s square format allows us to style Chevron in bright, bold ways.

Layering

Another trend that lends itself nicely to FLOR is the layered rug look. Overlaps can be symmetrical or skewed. FLOR has already cornered the market on individual carpet squares that combine a patchwork of designs. With the increased selection of colors available in our core FLOR products, designing an over-dyed ombre rug is easier than ever.  FLOR’s layered look is an economical alternative – achieve the look with a single rug - multiple rugs not required.

We’ve created a FLOR interpretation of a layered rug (above) by combining complementary patterns in similar tones — with no actual overlapping needed. Combined here are two patterned styles, Reoriented and Remembrance with one of our FLOR core styles, Made You Look.

Welcome to a bright new season.

To request images, product samples or additional information, please contact Deirdre Carey with Kel & Partners at 617.904.9393 x123 or via email deirdre@kelandpartners.com

2012 Holiday Decor & Gift Guide Ideas

ENTERTAINING AND SEASONAL DECOR

This holiday season, entertain family and friends in style with gorgeous rugs, runners or wall-to-wall designs in your home that not only look beautiful, but can withstand the wear and tear of heavy traffic, spills and stains.  Your festive spirit doesn’t have to stop at the tree or the hearth; colorful carpet squares can enhance your other seasonal décor by bringing some cheer to the floor.  And unlike traditional rolled area rugs that can be cumbersome to store, FLOR packs and stacks up easily in boxes at the end of the season.

 

GIFT GUIDE IDEAS

FLOR offers unique, non-traditional gifts for loved ones on your list including the design-enthusiast, the pet-lover, the DIYer, the newly married couple, and even the kids!  Check out these clever ideas:

To request images, product samples or additional information, please contact Abby Rechenthin at 312.798.2232 or via email arechenthin@flor.com

Fall 2012 Styles

With the change of seasons comes a renewed focus on the home and a desire to surround ourselves with scents, sounds, colors and textures that exude a familiar warmth and coziness.

At FLOR, we embrace this season by challenging expectations and choosing to reinvent what’s familiar. We view this time of year as one of celebration. A time when you’re allowed (and encouraged) to decorate your homes beyond what is considered normal and right. It’s a time of possibility and personal expression.

Below is a rundown of our new looks for Fall including graphic patterns, seasonal solids and fresh mixes of our FLOR faves.

New Patterns with Fall Flair

Craft Work™:  Because it makes you feel a little hip, or because it’s of-the-moment-ly timeless, or because you want to bring the feeling of a campfire into your living room in the dead of winter, let Craft Work help you hibernate in style. Use Craft Work alone or combine with FLOR solids.

Craft Work in Arrowhead

Pretty Promise™:  This style honors the craft of hand-knotted rugs and crewel work.  Flowers underfoot, muted like gently aged tapestry, Pretty Promise plants a landscape of dense loop pile in any space. Made with 100% recycled nylon yarns.

Pretty Promise in Palm

Mood Board: The inspiration behind “Pretty Promise”

All Dolled Up™:  Swirls of texture: ‘S wonderful. A palette that ranges bold to neutral: ‘S marvelous. And 100% recycled nylon fibers means All Dolled Up’s rugged underfoot, soft to the touch and easy on the Earth.

This composition is based on the organic language of early arts and crafts textile designers.

All Dolled Up in Grey

New Solids for the Season

Hither & Yon™: Plunge into a sea of soft, wander through a meadow of plush, a lush forest path…and never leave home. The uneven cut and loop pile of Hither & Yon creates complexity and depth. All in 100% recycled goodness.

Hither & Yon in Orange

Point of View™:  A classic pattern defines the texture. Timeless neutral tones render it sophisticated. And dense looped yarns make it comfortable underfoot. Combine with 100% recycled yarns and they create a very welcome Point of View.

Point Of View in Eggnog

Front Row™:  For spaces worthy of the red carpet treatment, go ahead and make the carpet Eggnog or Indigo instead. Or any one of the bold saturated or neutral hues, each in pleasantly ribbed nylon and made of 100% recycled fibers.

Front Row in Teal

New Colors and Combinations

Lasting Grateness™:  This fanciful grillwork pattern adds sophistication to any room.  To join the classic Black and White colorways, this fall we’re adding new colors Palm, Cobalt and a bold Red (below).

Lasting Grateness in Red

Heavy Petal™:  Natural beauty with attitude.  This season, a bold, opinionated Black colorway (shown below) and an earthy Brown join their popular neutral sister, Magnolia.

Heavy Petal in Black

Mix It Up Rug Set™:  This beautiful, graphic hallway runner combines the black and white pattern of In The Mix in color Black/Bright White with textured solids Morning Coffee in Espresso and Toy Poodle in Persimmon.

Mix It Up Rug Set

Zig Zag Rug Set™:  Simple straight cuts are all that are needed to create the one-of-a-kind look of our new Zig Zag Rug Set.  Styles Rake Me Over (in Grass), Fedora (in Chartreuse) and Made You Look (in Lime) are first cut into half- and quarter-tiles and then assembled in staggered rows.  The result is a dynamic, highly-textured design that brings modern appeal to the space.

Zig Zag Rug Set in Green

Line, Please Rug Set™: Wide rows of Line, Please colors Cayenne, Grape, Olive, Jade, and Maize combine to create a autumnal foundation for this dining area using one of our favorite pin-striped patterns.

Line, Please Rug Set

To request high-resolution images and additional information, please contact Abby Rechenthin at (312) 798-2232 or email arechenthin@flor.com

FLOR’s App for iPad

FLOR, designer and creator of high-fashion modular carpet squares for the home, has elevated the carpet and rug shopping experience yet again. After first coming on the scene nearly ten years ago showing design-savvy consumers that you don’t just have to settle for cookie-cutter rug and carpet designs, FLOR now makes it easier than ever to shop the brand’s expansive range of colors, patterns and textures through an innovative new iPad app.

With a host of useful design tools available with the tap of a finger – videos, design advice, rug maps and more – it’s like having a personal design assistant at your side. There is a “My Favorites” section where you can create your own, customized design board by adding your favorite FLOR photos or snapshots from your personal image library. Plus, you can share your favorite finds throughout the app in a one-of-a-kind interactive section, connecting you with the FLOR communities on Facebook, Twitter and Pinterest in real time.

Start the app by choosing one of four different paths: In the Get Inspired section, flip through the pages of FLOR’s current catalog and enjoy exclusive editorials about the iconic photography. Tap each page from the catalog to see detailed information on the FLOR styles featured.

When you find a FLOR style you love, the app will calculate the number of tiles you’ll need to cover the space.

The Advice section offers helpful tutorial videos on designing with FLOR, assembly and installation and more.

The “My Favorites” section lets you create your own, customized design board by adding your favorite FLOR photos or snapshots from your personal image library.

The “Get Connected” section connects you with the FLOR social scene on Facebook, Twitter and Pinterest in real-time, allowing you the opportunity to share your favorite finds and see what others are creating.

Download the new FLOR app from the iTunes AppStore. Search “flor tiles” For more information or to obtain additional images, contact Abby Rechenthin at arechenthin@flor.com or call 312.798.2232.

2012 Holiday Gift Guide & Seasonal Decor Ideas

GIFT GUIDE IDEAS

FLOR offers unique, non-traditional gifts for loved ones on your list including the design-enthusiast, the pet-lover, the DIYer, the newly married couple, and even the kids!  Check out these clever ideas:

ENTERTAINING AND SEASONAL DECOR

This holiday season, entertain family and friends in style with gorgeous rugs, runners or wall-to-wall designs in your home that not only look beautiful, but can withstand the wear and tear of heavy traffic, spills and stains.  Your festive spirit doesn’t have to stop at the tree or the hearth; colorful carpet squares can enhance your other seasonal décor by bringing some cheer to the floor.  And unlike traditional rolled area rugs that can be cumbersome to store, FLOR packs and stacks up easily in boxes at the end of the season.

To request images, product samples or additional information, please contact Abby Rechenthin at 312.798.2232 or via email arechenthin@flor.com

FLOR Stores: Design Squared

FLOR, designer and creator of high-fashion modular carpet for the home, is rapidly opening stores across the country and helping design enthusiasts customize area rugs, runners and wall-to-wall solutions perfect for any space.

FLOR Store | Boston, MA

Neighboring some of the most compelling home and fashion stores in some of the biggest cities – New York, Chicago, San Francisco, L.A. – the FLOR store offers consumers a chance to experience the beauty and flexibility of this premium design system up close and in person. With 11 stores currently open, FLOR has seven more on deck in 2012 in cities such as Portland, Seattle and Denver.

FLOR Store | San Francisco, CA

Visitors to FLOR stores interact with the full range of inspiring colors, patterns and textures available in FLOR’s innovative system of 20″ carpet squares.  Customers find out quickly just how easy it is to redefine any space by mixing and matching FLOR styles to create custom rugs, runners and wall-to-wall designs of any length, size or shape.

FLOR Stores are designed to encourage customers to actively participate in the creation of their customized FLOR rug by using a specially-designed grid on the floor that allows them to  get a sense of the size and scale of their rug concept.

Pages from the FLOR catalog are brought to life on the walls and vignettes provide an opportunity to visualize how FLOR can fit into your space.

The stores have a team of experienced FLOR design consultants available – either in-store or in-home through specially-scheduled appointments – to help choose styles, coordinate colors and answer questions on care or assembly. “We want visitors to our FLOR Store to immerse themselves in FLOR’s world of design,” says Chip DeGrace, vice president of creative strategy at FLOR. “They will get a chance to interact with the product and create a truly unique and customized design for their home.”

FLOR’s ongoing commitment to sustainability is brought to life throughout the store as well. Information can be found on FLOR’s use of renewable and recycled materials in its products and store buildout as well as the company’s Return & Recycle Program, through which FLOR takes back old FLOR squares to be recycled into new products.

To find a store in your area, visit FLOR.com/store-locations.