Summer 2012 Collection

FLOR is excited to announce our new 2012 Summer Collection that is an assortment of beautiful new styles and updated combinations in fresh, bright colors and decorative patterns. You can find these new styles on FLOR.com or at any of our new store locations.

Shown above:  Made You Look in Maize (inset) surrounded by a half-tile border of Reoriented in Chartreuse.

FRESH, BRIGHT COLOR:  Not for the risk-averse, bold, saturated color palettes bring an element of vibrancy to the surroundings. More than just spicing up the décor, this approach reflects the personalities of those who inhabit the space. So go ahead, show them what you’re made of, literally, because bright colors are worth the risk.  In the dining room image below, we combine bright greens and blues from our popular Made You Look style for a bold patchwork look.

DIY’ers have a world of possibilities when it comes to FLOR, mixing and matching color, patterns and textures to see their vision through. In the colorful hallway runner below, we pair an opinionated turquoise and fuchsia with textured neutrals.  Combined here are styles Made You Look in Turquoise and Palm, Level Setting in Brown, Heaven Sent in Eggnog, Parallel Reality in Teal, Remembrance in Fuchsia and Just Plain Folk in Linen.

The breakfast nook below is brought to life with a checkerboard pattern using Cobalt and Teal from our Made You Look style. And if your home has been brought to life by the pitter-patter of little feet, keep your design aesthetic while staying practical, with FLOR.

New Style: HEAVEN SENT  (below) This new soft loop construction mixes and matches easily with most FLOR styles. Laid in a solid color its beveled edges introduce another design element – the classic grid. Looks best laid straight. 100% recycled Nylon face fibers. 19.7” square. Made in theUSA.

New Style: FULL BLOOM (below)  Budding texture in a field of color ranging from neutrals to jewel tones., The beveled edges create visual depth when laid straight in a single color. Looks best laid straight. 100% recycled Nylon face fibers. 19.7” squares. Made in the USA.

DECORATIVE PATTERN:  With the resurgence of traditional textiles and eastern ethnic handcraft, FLOR takes classic patterns like ikat, tie-dye, batik and Oriental rug remnants and reworks them in a modern way. Throw in some classic black & white in a not-so-classic pattern, and our philosophy provides never a literal interpretation, but a modular one with an influence that’s of the times.

New Style: WAXING POETIC (below) The more you look at this organic pattern, the more beauty it reveals. An exquisite loop pile of layered color and pattern. Looks best laid in any direction. 100% recycled Nylon face fibers. 19.7” square. Made in the USA.

New Style: HIDE & BATIK (below) This multi-level loop pile beckons bare feet with its soft, batique-like aesthetic. The patterns are random, so every tile is unique. Looks best installed parquet style (quarter-turn). 100% recycled Nylon face fibers. 19.7” squares. Made in the USA.

New Style: IN THE MIX (below)  A range of plaids collide with a classic houndstooth to create a bold mix of graphic pattern. No two tiles are alike, patterns will not align. Looks best installed in any direction. 100% recycled Nylon face fibers. 19.7” square and made in the USA.

Black & White might be the style, but green is always on FLOR’s mind as we carefully select our raw materials, continue to reduce waste and close the loop with our Return & Recycle program. See more about our design philosophy.

New Style: INTERLACED  Combining handcraft and modern technology, this intricate lace design is the best of both worlds. Patterns are random, so every tile is unique. Some variations not pictured. Looks best with non-directional installation. 100% recycled Nylon face fibers. 19.7” square and made in the USA.

FOR IMAGES OR ADDITIONAL INFORMATION ON OUR NEW SUMMER COLLECTION, please contact Patrick Skertich at 312-798-2275 or by email at pskertich@flor.com.

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