NEW | Fall 2013 Collection

Dare to be Different.  Break free from Boring. 

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FLOR carpet design squares offer a new and smarter approach to area rugs and carpet.  Use them to create rugs of any size, any shape for any space.  Our new fashion-forward styles are tuned into trends without being a slave to what style dictates.  Create environments where your unique design sensibility can thrive with these highly inspired patterns and colors.  (Above:  Emerald is a hot new color for Fall.  We’ve added it to our best-selling style, Made You Look, and paired it with Black for a striking graphic pattern. )

GRAPHIC PATTERNS

NEW | Positive Slant — A new addition to our Graphic Patterns collection, this undulating diagonal stripe provides a unique possibility to create large-scale geometric designs. $19/design square

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Above:  Positive Slant in Black.  

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Above: Positive Slant in Periwinkle.

NEW | Jimdandy — This bold optic geometric will enliven any space with playful mod sophistication.  $19/design square

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Jimdandy

JimDandy_F13U_WBPRAbove: Jimdandy in Black paired with Heaven Sent in Bone and Black.

(BETTER THAN) WOOL   Elevate any space with our (Better Than) Wool innovations.  A new collection made from all recycled fibers offering the softness and sophistication you love in a shed-free, worry-free design real wool can’t touch.

NEW | High Note — A cut and loop construction with a high / low tonal contrast that offers the familiarity of traditional Berber wool carpet but made more practical than traditional broadloom in 100% recycled nylon. $24 / design square.

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HighNote

NEW | Jump Jive — Intentional irregularities within this soft zigzag pattern honor the historical limitations of crude weaving equipment and infuse any room with timeless appeal. $28 / design square

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JumpJive

NEW | Carry A Torch — Irregular lines and dashes dance across each square making a seamless installation a cinch.  $28 / design square

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Carry A Torch

NEW | Swing Beat — This tight two-toned chevron design creates a sophisticated basketweave pattern when assembled parquet-style.  A cut and loop construction, with the softness of wool but the durability and eco-sensitivity of 100% recycled nylon. $26 / design square

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SwingNote

All four of our new (Better Than) Wool additions also work well together in one composition as shown below (including our popular pattern, Vintage Vibe, introduced earlier this Summer).  The yarn colors are the same, so they coordinate perfectly.

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(BETTER THAN) SISAL    Go beyond ordinary natural fiber rugs and discover a collection of FLOR styles that offers that familiar look done better – softer to the touch, endlessly flexible and easily cleanable.

NEW | Sew What — The look of natural sisal made playful with high-contrast pops of color that appear hand-stitched.  Install quarter-turn for the look of a dynamic woven fabric. $16 / design square

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SewWhat

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Above: Sew What (above in Grey) works well with other members of the (Better Than) Sisal collection, and in particular Sweater Weather (shown in Tan). 

ADDITIONAL NEW DESIGNS & PHOTOGRAPHY

NEW | Something Concrete — Inspired by the raw beauty and unique color variations found in natural concrete, this style speaks to the industrial craft trend by transforming a hard surface into something unexpectedly soft.

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Above: Diagonal cut squares of Lacebark in Buttermilk and Rake Me Over in Cream installed in a chevron pattern.

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Above: Seeing Stripes in all colorways combined playfully.

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Above: Heaven Sent in Red creates a cozy environment in brisk autumn weather.

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Above:  The gently heathered felt style, Fedora, offers a smooth surface in a range of sophisticated colors.  Here we’ve designed a classic checkerboard rug design using colors Oatmeal, Charcoal and Flannel.  Made in the USA from 100% PET with up to 85% post-consumer recycled content (like recycled plastic bottles).

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Above: Best-selling style, Lasting Grateness in Titanium.

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Above: A clever patchwork of styles from our (Better Than) Sisal collection.

To request images, product samples or additional information, please contact Jayne Seward with Kel & Partners at 617.904.9393 x110 or via email jayne@kelandpartners.com

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